Backed by “client partnership experience” and use cases this webinar will try and highlight the importance of getting a “unique value proposition” (UVP) right for every proposal building and each customer interaction in a B2B service industry. It will further break the myth that “UVP “for an organization is a “static statement.” Rather through experience, it will highlight how it should be considered as a fluid that needs to be adapted to customer needs. Finally, the webinar will also present a framework on how to discover/rediscover and communicate a context-based UVP for every client interaction.
