CSMO (Chief Sales & Marketing Officer)

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CSMO (Chief Sales & Marketing Officer)

When cash is tight, human capital is limited and schedules are full, marketing efforts often get pushed to the bottom of your to-do list. Most small-to-mid market firms don't have the budget to bring on a dedicated CMO and CSO, or a design or public relation firm, or a similar resource - resulting in a gap between the strategic vision of the company and the execution of that vision.

Our CSMO Services is the right fit for your organization. Here’s why:

COST EFFICIENCY: An in-house CSMO or VP-Sales & Marketing alone would cost alone $ 175k-200k, plus the benefits. That is big non starter for most of the startups or many companies with just a turnover of $ 5-100 million in revenues. An experienced, trustworthy, efficient outsourced team would likely cost less than 1/3 of that expense.

EXPERTISE ACROSS DISCIPLINES: When you hire an outsourced team, you get a broader range of expertise across industries and importantly at a far lesser cost. An outsourced firm will have experts in nearly every functional area and every type of effort - from strategy to design with a fair knowledge of what works and what doesn't.

CONSISTENCY: Effective marketing and PR, product and promotions, route to market strategy require consistency. An outside team's priority will always be to provide marketing and sales, PR services that delivers continual, measurable results.

BUSINESS GROWTH: Strategic, targeted marketing, sales & distribution
ultimately drives revenue and increases market share. We don't all have time to accomplish everything we want to, so we need to rely on others to help us get to where we want to go - in life and in business.

PLAYING ROLE OF STRATEGIST AND MENTOR

BRAND & MARKETING:

  • Creation and designing of Vision, Mission, Values
  • Brand identity – Selection of media. referral program, social media, corporate brochure/marketing collaterals, Web site, Blogging, digital media
  • BTL plan, events and tradeconsumer promotions,agency selection

PRODUCT:

  • Aligned to the market specifics – Focus group interactions and research
  • Customer centric approach -value statement, price sensitivity check, target segment

SALES STRUCTURE:

  • Designing the sales structure, defining KRAs, performance tracking, incentive plan

TRAINING:

  • Skill and competency gap analysis, selection of training programs and agency/internal stake
    holders

REPORTS & MIS:

  • Designing end to end business formats: performance tracking, analysis

DISTRIBUTION:

  • Channel strategy: defining role, selection criteria, agreement design, incentive plan
  • Channel promotions, trade engagement,loyalty program,performance tracking

PENETRATION:

  • Strategy, Identification of high potential/high networked areas, launch event

TIE-UP:

  • Synergy tie-ups, identification to execution, defining T & C

BUSINESS DEVELOPMENT::

  • People/Area specific, market share driven, distribution efficacy, segment driven

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