APMP - India
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About APMP India
APMP India is a volunteer-driven, non-profit industry association dedicated to advancing pursuit management across Indian enterprises. Incorporated as a Section 8 Company under the Companies Act, 2013, we operate independently as a platform for professional growth and industry transformation.
We establish pursuit management as a recognised standard of excellence in India. Our work focuses on transforming how organisations pursue opportunities, win business, and drive sustainable growth.
This happens through:
- Defined frameworks that bring consistency to pursuit operations
- Skills development programmes for current and emerging challenges
- Collaborative learning that connects professionals across sectors
- AI-enabled practices that improve decision-making and efficiency
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Members
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Local Cohorts

Who Benefits
APMP India serves professionals from India, who drive business outcomes through structured pursuit activities:
- Pursuit managers who lead opportunity qualification and strategy
- Presales teams who architect solutions and demonstrate value
- Bid and proposal professionals who craft compelling responses
- Pricing strategists who structure competitive commercial models
- Deal and negotiation specialists who close complex agreements
These roles directly impact win rates, revenue growth, and competitive positioning.

Our Approach
We build communities of excellence where professionals share knowledge, develop capabilities, and advance industry standards. Our focus areas include:
Framework Development We define clear, replicable processes that enable consistent pursuit outcomes across industries and organisation sizes.
Skills Building We prepare professionals for emerging challenges through learning programmes that combine proven practices with new technologies.
Collaborative Learning We connect peers across sectors to exchange insights, solve common challenges, and raise collective capability.
AI-Enabled Leadership We help leaders integrate artificial intelligence and data-driven decision-making into pursuit operations for improved accuracy and efficiency.

Why us
Indian organisations compete in complex, fast-moving markets where win rates and revenue growth depend on structured pursuit capabilities. APMP India provides the platform, knowledge, and community that professionals need to deliver measurable results.
Whether you lead pursuit teams, manage proposals, structure deals, or drive presales strategy, APMP India offers practical support for your professional growth and organisational success.

Vision statement
To be the global benchmark for pursuit excellence—establishing universal standards, certification, and collaboration that redefine how organizations win and grow.

Mission statement
To transform the business of winning—from proposals to predictable, value-driven growth—through standardized practices, capability building, collaboration, and AI-enabled leadership.
COHORTS
The dedicated network for bid & proposal professionals across India
We have active groups in Mumbai, Pune, Delhi, Hyderabad, Chennai and Bangalore!
Join one of these groups and get involved! Write to us at info@apmpindia.org
Testimonials
What people are saying

Supriya Rao
Sr. Director, Presales, Intelliswift
The Presales role has helped me gain perspective on customers, their pain points and what kind of solutions resonate with them. It has helped me achieve recognition, visibility & encouragement from my senior leadership, and directly contribute to the business growth and thereby achieve my organization's mission and vision.

Shubhada Kulkarni
Associate Director, Presales, Firstsource
Being an introvert who enjoyed spending quality time with books, I never imagined myself to be in Presales that essentially requires a lot of social interaction. This role has helped me push my boundaries, break the stereotypes and has given me a chance to be seen and heard. The challenges and opportunities are immense in this profession and I love that I keep growing with each opportunity, by learning and unlearning, being committed to the job.

Peeksi P
Proposal Specialist, Fujitsu
Bid and Proposal role is an ongoing illustrative journey. It has unfolded the hidden strength within me to be an effective strategist, time manager, effective team handling, proactiveness, effective communication, pitching, and mostly the essence of "I own what I do - the key mantra of inner Shakti."
Shibu Nair
Client Solution Manager, Communication, Media and Hitech Verticals, Infosys Ltd
APMP Certified Value Design professional for Communication, Media and HiTech verticals in Infosys. APMP has infused process and industry standard paradigms into the proposals that I bid managed. APMP forums and knowledge levers are infallible guidance to large deals proposals and helped me mitigate the risks and deliver on time.

Bennette P
Proposal Manager, AT&T Global Business Services
Being a member since 2019 and with more than a decade in proposal management with AT&T, APMP identified, shaped and trusted the passion in me of becoming a speaker by giving opportunities in various conferences held over time and awarded meas a “Thought Leader” in BPC Asia.

Soni A Singh
Proposal Manager, AT&T Global Business Services India Pvt. Ltd.
I’ve been part of APMP since 2019, with over 15 years of experience in proposal management in AT&T. APMP has been instrumental in building my professional growth through their conferences which talks about the latest trends and best practices in the industry and also recognized me with the award “Above And Beyond” in BPC Asia.

Syed Aamir Nissar Qalandar
Sr. Proposal Writer, Cogent Infotech Corporation,
APMP India has Ignited exponential growth in my career through networking, training, and empowerment. It expanded my expertise, enabling me to seize proposal development opportunities. With industry insights, seminars, webinars, and a mentoring BoK, APMP unleashes my professional potential, serving as an omnipresent guide. I am sincerely thankful to APMP India to enable me to submit my information and I am seeking APMP India's consideration to accept my submission.

Adarsh Kumar Srivastava
Engineer - II - Bidding - WinWork, ATKINS GLOBAL
Being a part of the APMP India chapter has been instrumental in expanding my professional network. The chapter serves as a platform for proposal management professionals to connect, exchange knowledge, and share experiences. By engaging with industry experts, attending seminars, and participating in workshops organized by the chapter, I have gained invaluable insights into emerging trends, best practices, and innovative approaches in the field The networking opportunities provided by the chapter have helped me establish meaningful connections, opening doors to collaborations, mentorships, and even career advancements.

Sandeep Sesetti
Bid and Content Manager, Standard Chartered Bank
APMP India website and LinkedIn page have plethora of information for anyone in this profession or a newbie. I’ve always liked the posts on membership and certifications, which helped me to complete the Practitioner level certification. Posts on job opportunities are truly useful to anyone who’s looking for a match to their skills and experience.

Umesh Grover
Head of Presales and Solutioning for Continental Europe, Sopra Steria India
APMP India has provided me with the unique opportunity to network with a diverse community of presales professionals, ranging from passionate leaders to new entrants. APMP India has been my go-to resource for staying up-to-date with the latest trends and best practices in the bid and proposal management field. Their knowledge-articles, webinars, conferences, and expert talks have equipped me with invaluable insights, helping me deliver winning proposals.
Abhishek Mohapatra
Pursuit Coordinator, Ernst and Young LLP
Starting from just working on proposals on a day to day basis to working with senior management to implement best practices across all the pursuit management teams, APMP has played a significant role in making me capable of working on such business excellence initiatives.

Piyush Jain
Proposal Manager, Capgemini
Like countless others, I stumbled into the role of bid and proposal professional by chance. With limited expertise in this field, my goal was to develop my skills, remain pertinent, and contribute meaningfully to the business. During my quest for a reputable industry association, I was fortunate enough to come across APMP India, and ever since, my professional growth has been unstoppable. APMP India has not only provided me with invaluable connections to industry leaders and like-minded individuals, but it has also equipped me with the necessary knowledge to excel in my role.



































































