APMP - India

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About APMP India​

APMP India is a volunteer-driven, non-profit industry association dedicated to advancing pursuit management across Indian enterprises. Incorporated as a Section 8 Company under the Companies Act, 2013, we operate independently as a platform for professional growth and industry transformation.

We establish pursuit management as a recognised standard of excellence in India. Our work focuses on transforming how organisations pursue opportunities, win business, and drive sustainable growth.

This happens through:

  • Defined frameworks that bring consistency to pursuit operations
  • Skills development programmes for current and emerging challenges
  • Collaborative learning that connects professionals across sectors
  • AI-enabled practices that improve decision-making and efficiency

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Who Benefits

APMP India serves professionals from India, who drive business outcomes through structured pursuit activities:

  • Pursuit managers who lead opportunity qualification and strategy
  • Presales teams who architect solutions and demonstrate value
  • Bid and proposal professionals who craft compelling responses
  • Pricing strategists who structure competitive commercial models
  • Deal and negotiation specialists who close complex agreements

These roles directly impact win rates, revenue growth, and competitive positioning.

Our Approach

We build communities of excellence where professionals share knowledge, develop capabilities, and advance industry standards. Our focus areas include:

Framework Development We define clear, replicable processes that enable consistent pursuit outcomes across industries and organisation sizes.

Skills Building We prepare professionals for emerging challenges through learning programmes that combine proven practices with new technologies.

Collaborative Learning We connect peers across sectors to exchange insights, solve common challenges, and raise collective capability.

AI-Enabled Leadership We help leaders integrate artificial intelligence and data-driven decision-making into pursuit operations for improved accuracy and efficiency.

Why us

Indian organisations compete in complex, fast-moving markets where win rates and revenue growth depend on structured pursuit capabilities. APMP India provides the platform, knowledge, and community that professionals need to deliver measurable results.

Whether you lead pursuit teams, manage proposals, structure deals, or drive presales strategy, APMP India offers practical support for your professional growth and organisational success.

Vision statement

To be the global benchmark for pursuit excellence—establishing universal standards, certification, and collaboration that redefine how organizations win and grow.

Mission statement

To transform the business of winning—from proposals to predictable, value-driven growth—through standardized practices, capability building, collaboration, and AI-enabled leadership.

COHORTS

The dedicated network for bid & proposal professionals across India

We have active groups in Mumbai, Pune, Delhi, Hyderabad, Chennai and Bangalore!
Join one of these groups and get involved! Write to us at info@apmpindia.org

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CORPORATE MEMBERS

Meet professional goals and gain recognition as an industry leader